The Market

Market Growth Catalysts

The online food delivery and takeaway market has seen substantial growth in recent years, driven by factors such as increased internet penetration, the widespread use of smartphones, and shifting consumer preferences. The COVID-19 pandemic has further accelerated the trend towards online food ordering, as consumers sought safe and convenient dining options.

A Deeper Dive into the Market Size

In 2024, the global market size for online food delivery is estimated to be around EUR 140.6 billion, with expectations to grow to EUR 167 billion by 2028, reflecting a compound annual growth rate (CAGR) of 4.4%. In Europe alone, the market is projected to reach EUR 30.31 billion in 2024, expanding to EUR 38.84 billion by 2028 with a CAGR of 6.39%.

In the Netherlands, Germany, and Belgium, the serviceable available market (SAM) for online food delivery is valued at EUR 9.84 billion. Specifically, the serviceable obtainable market (SOM) in the Netherlands is valued at EUR 2.22 billion, with a projected growth to EUR 2.75 billion by 2028, achieving a CAGR of 5.5%. A 1.5% market share in the Netherlands equates to approximately EUR 3.2 million in revenue, based on current performance and pricing.

Competitors & Overall Outlook

The market is characterized by fierce competition among key players like Delivery Hero, Uber Technologies, Just Eat and DoorDash. Companies are increasingly leveraging advanced technologies such as artificial intelligence and data analytics to enhance user experience through personalized recommendations and real-time tracking. The rise of ghost kitchens, which optimize delivery efficiency, is also a significant trend shaping the industry.

Overall, the online food delivery market is poised for continued growth, driven by technological advancements, evolving consumer behaviors, and the ongoing shift towards convenience and safety in food consumption.